Soft Skills vs. AI: What Makes the Difference in Sales Performance

May 19, 2026
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Soft Skills vs. AI: What Makes the Difference in Sales Performance

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When everyone uses the same tools, the same one-click scripts, and the same frameworks, the tool is no longer an advantage. It becomes the bare minimum.

What sets a good salesperson apart from an excellent one is the ability to read between the lines during a conversation, to deviate from the script when the situation calls for it, and to ask questions the customer wasn’t expecting. In short, soft skills. These skills and behaviors aren’t acquired simply by teaching methods; they’re developed through practice.

Over 100,000 participants trained. What we’ve learned: simply teaching a method doesn’t change behavior. What does change it is practicing in real-life situations, with expert feedback and managers involved in the process.

Anselme Jalon (CEO of NUMA) and Marjolaine Sala (COO of NUMA) explored what truly sets high-performing salespeople apart and how to effectively foster these qualities within your teams.

On the program:

  • Top-Notch vs. Good Salespeople: The Soft Skills and Level of AI Proficiency That Really Make the Difference
  • The Soft Skills Framework for the Top Salesperson
  • How to effectively develop these skills within your teams by implementing the right training and coaching program

Download the recording and the accompanying summary to discover practical strategies for fostering sales excellence within your teams.

Replay and summary now available!

When everyone uses the same tools, the same one-click scripts, and the same frameworks, the tool is no longer an advantage. It becomes the bare minimum.

What sets a good salesperson apart from an excellent one is the ability to read between the lines during a conversation, to deviate from the script when the situation calls for it, and to ask questions the customer wasn’t expecting. In short, soft skills. These skills and behaviors aren’t acquired simply by teaching methods; they’re developed through practice.

Over 100,000 participants trained. What we’ve learned: simply teaching a method doesn’t change behavior. What does change it is practicing in real-life situations, with expert feedback and managers involved in the process.

Anselme Jalon (CEO of NUMA) and Marjolaine Sala (COO of NUMA) explored what truly sets high-performing salespeople apart and how to effectively foster these qualities within your teams.

On the program:

  • Top-Notch vs. Good Salespeople: The Soft Skills and Level of AI Proficiency That Really Make the Difference
  • The Soft Skills Framework for the Top Salesperson
  • How to effectively develop these skills within your teams by implementing the right training and coaching program

Download the recording and the accompanying summary to discover practical strategies for fostering sales excellence within your teams.

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