EXCELLENCE
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teaching

Situational engineering applied to sales

REAL-LIFE SITUATIONS, NOT THEORETICAL CONCEPTS

While most sales training programs focus on teaching frameworks, NUMA trains you to develop instinctive responses. Our teaching method is based on situational engineering tailored to sales.

PRACTICE THE POSTURE THAT CLOSES DEALS

You don’t learn to sell better by listening. You learn by practicing. These challenges help embed what you’ve learned into your daily routine and foster lasting, practical adoption—not just theoretical knowledge.

TRAINERS AND COACHES WITH PROVEN EXPERIENCE IN THE FIELD

All of our trainers have led sales teams, managed complex client portfolios, and have already trained hundreds of salespeople. They understand objections, the realities of the field, and the pressure of the sales pipeline.

Program

4 stages to cover the entire sales cycle

Each track consists of practical workshops that can be taken individually or combined, depending on your level of business maturity

384 reviews (4.6/5)

EXPLORE, EVALUATE, AND CREATE THE RIGHT OPPORTUNITIES

Identify opportunities more effectively, influence them earlier, and focus our efforts where there is real potential

DISCOVER
384 reviews (4.6/5)

MASTERING BUSINESS CONVERSATION

Guide the conversation in any situation, offer constructive feedback, and strengthen the relationship even under pressure

DISCOVER
384 reviews (4.6/5)

CLOSE THE DEAL, PROTECT ITS VALUE, AND BUILD A LONG-TERM RELATIONSHIP

Close deals without cutting prices, manage tensions without jeopardizing the relationship, and turn every customer into a source of recurring revenue

DISCOVER
384 reviews (4.6/5)

sales team manager

Drive performance over the long term

DISCOVER

Each course includes guidelines for implementing the new practices

Group Coaching
Individual coaching
Manager's involvement
Approach

AN ACADEMY FOCUSED ON PRACTICAL EXPERIENCE AND RESULTS

The Excellence Commerciale program is a training initiative based on real-life scenarios, designed to improve sales performance where it matters most: during client meetings. Specifically, we train teams to:

ask the right questions
build trust
to influence effectively
Ensure the decision is sound
Handling Objections

Do you want to streamline your sales processes, help your teams grow, and close more deals?

Talk to our team
COACHS

our experts

All of our trainers are former sales representatives and sales managers who have led teams, managed complex portfolios, and mentored salespeople in their professional development.

Julie Riou
Formerly Canal+
Alexandra Barthelemy
Formerly American Express, Catalina
Stéphane Eard
Formerly Edenred, Accenture
Émilie Ribo
Formerly at Salesforce and Danone
WHO IS THE SALES ACADEMY FOR?
SDR, Business Developers, Account Managers
B2B Sales Team
Sales Managers
Roles involving direct contact with customers
What you actually get
Business practices that are part of everyday life
A common language between salespeople and managers
Measurable, ROI-focused skills

Let's build your SALES Academy

Each sales training program is custom-designed based on your business challenges, sales cycles, and real-world scenarios.
Let’s take 30 minutes to analyze your sales priorities and identify the most effective training paths.

talk to our team

Check out our 2026 catalog

Discover all our courses and workshops to address the most critical management and leadership challenges.