AI and Sales Excellence: Moving from Tool to Adoption

October 21, 2026
management
Replay
management
Replay
Link to form

AI and Sales Excellence: Moving from Tool to Adoption

The replay and accompanying summary are available.

Watch the recording of the webinar co-hosted by NUMA and Ringover.

Why do some teams turn AI into a performance driver, while others simply accumulate tools?

AI speeds up onboarding, coaching, conversation analysis, forecasting, and even meeting preparation . But a tool alone cannot transform a team. To make a real difference, it’s essential to evolve practices, management, and sales culture.

Moderated by Tristan Duhammel, Head of Sales at NUMA, this discussion featured Lilia Medaghri, Chief Sales Officer at Ringover; Maxime Barey, Head of Sales at Tellent; and Selma Chauvin, CRO at Agorapulse.

They shared their practical insights on conversation analysis, coaching, opportunity qualification, meeting preparation, business management, and the adoption of AI tools.

What's on the agenda

  • Start with a business problem: identify use cases that address a specific need rather than adding more tools.
  • Turning Analysis into Action: Making the Manager the Link Between AI-Generated Insights, Coaching, and Team Development.
  • Moving from testing to implementation: integrating practices into routines, addressing resistance, and measuring the value created over time.

In the replay and recap, you'll find

  • concrete examples of how AI is integrated into coaching, appointment scheduling, lead qualification, and opportunity tracking;
  • guidelines for turning managers into active participants in adoption and preventing de-adoption;
  • ways to improve practices, data quality, critical thinking, and business skills.

This content is intended for:
Sales directors and managers, as well as leaders in Sales Enablement, Training, Learning & Development, Customer Success, and Account Management, and companies looking to transform their sales practices with AI.

The replay and accompanying summary are available.

Watch the recording of the webinar co-hosted by NUMA and Ringover.

Why do some teams turn AI into a performance driver, while others simply accumulate tools?

AI speeds up onboarding, coaching, conversation analysis, forecasting, and even meeting preparation . But a tool alone cannot transform a team. To make a real difference, it’s essential to evolve practices, management, and sales culture.

Moderated by Tristan Duhammel, Head of Sales at NUMA, this discussion featured Lilia Medaghri, Chief Sales Officer at Ringover; Maxime Barey, Head of Sales at Tellent; and Selma Chauvin, CRO at Agorapulse.

They shared their practical insights on conversation analysis, coaching, opportunity qualification, meeting preparation, business management, and the adoption of AI tools.

What's on the agenda

  • Start with a business problem: identify use cases that address a specific need rather than adding more tools.
  • Turning Analysis into Action: Making the Manager the Link Between AI-Generated Insights, Coaching, and Team Development.
  • Moving from testing to implementation: integrating practices into routines, addressing resistance, and measuring the value created over time.

In the replay and recap, you'll find

  • concrete examples of how AI is integrated into coaching, appointment scheduling, lead qualification, and opportunity tracking;
  • guidelines for turning managers into active participants in adoption and preventing de-adoption;
  • ways to improve practices, data quality, critical thinking, and business skills.

This content is intended for:
Sales directors and managers, as well as leaders in Sales Enablement, Training, Learning & Development, Customer Success, and Account Management, and companies looking to transform their sales practices with AI.

FAQ

No items found.

Check out our 2026 catalog

Discover all our courses and workshops to address the most critical management and leadership challenges.