In this new episode of *Les Pieds dans le Plat*, Claudio Vandi welcomes Olivier Desfours, Global B2B Director at Wonderbox.

Training your salespeople isn’t enough—you have to coach them!
Just like any sports team, to improve, you have to train. So at Wonderbox, they’ve implemented several techniques to do this on a daily basis, in a fun and positive atmosphere. It was with this goal in mind that they created the Sales Academy.

And that’s all Olivier Desfours has to say today. As the head of Wonderbox’s B2B teams, he explains why diversifying the product offering has become a key driver of customer loyalty, but also why sales performance depends above all on regular team training rather than one-off training sessions.

On the program:

• Why Diversifying Your Product Portfolio Can Expand Your Business Opportunities
• How can you identify the right targets and create opportunities in highly competitive markets?
• Why Do Managers Need to Keep Selling to Maintain Their Credibility with Their Teams?
• How did Wonderbox create its own “Academy” to train its salespeople for real-world situations—such as prospecting, initial engagement, pitching, handling objections, and closing deals?
• And why role-playing exercises, debriefings, and group training often lead to more progress than a new training course.

Enjoy!

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