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NUMA and Ontrain: Marketing techniques to make your employees want to learn

23/9/2025
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NUMA and Ontrain: Marketing techniques to make your employees want to learn

The HR function is changing: to maximize training participation and commitment, you need to think like a marketer. In this replay, discover how to adapt your messages, target your learners at the right time and use concrete marketing techniques to boost your HR systems.

What you'll learn:

  • The current challenges facing HR professions in the face of changing expectations.
  • Take inspiration from marketing techniques to better communicate and engage.
  • Target your learners with the right message at the right time.
  • Maximize the impact of your training with a more segmented approach.

The HR function is changing: to maximize training participation and commitment, you need to think like a marketer. In this replay, discover how to adapt your messages, target your learners at the right time and use concrete marketing techniques to boost your HR systems.

What you'll learn:

  • The current challenges facing HR professions in the face of changing expectations.
  • Take inspiration from marketing techniques to better communicate and engage.
  • Target your learners with the right message at the right time.
  • Maximize the impact of your training with a more segmented approach.
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Interview

Meet Lois Sun

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Interview

Meeting with Delphine Luginbuhl

Training
Interview

Meeting with Loraine Habib

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