In this new episode of Les Pieds dans le Plat, Claudio Vandi welcomes Delphine Guers, Head of Marketing for the industrial market at Niryo. Is it possible to manage the launch of a new offering in an industrial market without being an expert in the sector?

What if it were actually a managerial strength? Delphine Guers moved from HR to product marketing at Niryo, a French manufacturer of robotic solutions. It's an unusual career path, but one that perfectly reflects the company's culture. Ultimately, just because you're not an expert in a particular field doesn't mean you can't help your organization move forward. 

So on the agenda:

• The strength of a truly participatory culture (and its limitations)
• How to incorporate non-expert opinions without slowing down the decision-making process
• The difference between professed pioneering spirit and actual behavior
• What culture produces can bring to HR (and vice versa)
• Why corporate culture must remain vibrant and evolving

Enjoy!

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