Brut and Doctolib: Putting the Customer Back at the Center of the Picture

July 1, 2026
Ecosystem
Podcast
Ecosystem
Podcast
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Brut and Doctolib: Putting the Customer Back at the Center of the Picture

Welcome to the FORWARD series, a look back at the key moments of our annual event, which brings together HRDs and Learning Directors to reflect on new practices and changes in the workplace.  

In this first episode, we'll focus on a key issue: how can we put the customer back at the center of things? 

Joining us to discuss this are Paulina Celerier-Kruzel, Chief People Officer at Brut & Et, and Jordan Defas, People Development & Culture Director at Doctolib.
Two companies, two approaches, but one shared conviction: customer culture isn’t a one-time project—it’s a daily discipline that influences an organization’s performance, innovation, and growth.

So, on the agenda: 

  • How can we turn the customer's voice into a true strategic asset?
  • Why does listening to your users not mean fulfilling all their requests?
  • How can you build a customer-centric corporate culture without getting bogged down in excessive processes?
  • What rituals help keep teams connected to the reality on the ground?
  • How can recruitment become a powerful tool for maintaining a strong customer-centric culture?

Enjoy!

Be sure to follow the "Les Pieds dans le Plat" podcast on social media

And support *Les Pieds dans le Plat*:

Welcome to the FORWARD series, a look back at the key moments of our annual event, which brings together HRDs and Learning Directors to reflect on new practices and changes in the workplace.  

In this first episode, we'll focus on a key issue: how can we put the customer back at the center of things? 

Joining us to discuss this are Paulina Celerier-Kruzel, Chief People Officer at Brut & Et, and Jordan Defas, People Development & Culture Director at Doctolib.
Two companies, two approaches, but one shared conviction: customer culture isn’t a one-time project—it’s a daily discipline that influences an organization’s performance, innovation, and growth.

So, on the agenda: 

  • How can we turn the customer's voice into a true strategic asset?
  • Why does listening to your users not mean fulfilling all their requests?
  • How can you build a customer-centric corporate culture without getting bogged down in excessive processes?
  • What rituals help keep teams connected to the reality on the ground?
  • How can recruitment become a powerful tool for maintaining a strong customer-centric culture?

Enjoy!

Be sure to follow the "Les Pieds dans le Plat" podcast on social media

And support *Les Pieds dans le Plat*:

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