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Guillem Daniel has built his career at the intersection of language, communication, and human collaboration, across Finance, Marketing, and Sales roles in industries ranging from Food & Nutrition to Culture, Education, and Technology. Co-founder of Verbalima, a consultancy focused on transforming how teams collaborate, he now works as a trainer and facilitator, helping leadership teams, managers, and cross-functional groups navigate transformation, build feedback cultures, and work better together.
My career has always been driven by two things: a fascination with language, and a desire to create spaces where people can genuinely connect and think together.
I've applied that across very different roles and industries, which gave me a broad view of how organizations work and how people make decisions together. What ties it all together is communication: how it shapes trust, collaboration, and the ability to move through change.
Two experiences stand out as particularly formative. The first was leading multilingual, cross-cultural teams, constantly switching contexts and languages. That taught me how to read a room, adapt quickly, and build trust across very different cultural codes.
The second was co-founding Verbalima. Building something from scratch is a different kind of school: it demands resilience, strategic clarity, and the ability to pivot when reality doesn't match the plan. My sales experience across culture, software, and training industries added another layer: seeing great professionals in action taught me that sales is a sum of skills built on practice and empathy, not just persuasion. All of this now directly informs how I work with leaders facing transformation and uncertainty.
I primarily work on cultural and systemic transformation projects, focusing on three key areas: collaboration, feedback, and storytelling.
I support executive teams undergoing transformation, managers looking to improve their facilitation and feedback practices, and cross-functional teams seeking to work more effectively together. I work in a variety of formats, ranging from strategic workshops to leadership programs and team seminars.
In terms of audiences, I collaborate with leadership teams navigating change, managers developing their facilitation and feedback skills, and cross-functional teams building stronger collaboration habits. Formats range from strategic workshops to leadership development programs and team offsites, designed for impact, not just content delivery.
What drew me to NUMA was the combination of business groundedness and methodological rigor. NUMA starts from real business needs and constantly adapts its approach to fit the client's reality, bringing live cases into dynamic conversations anchored in solid theory. That resonates with how I work.
As NUMA grows in Spain, I also saw a natural opportunity to contribute my experience in this market and build something together.
For me, facilitation isn’t about conveying information, but about fostering a genuine conversation. My role is to create an environment where participants feel comfortable, feel empowered to speak up, and learn from one another. That’s often where real progress happens.
To do this, I draw heavily on my experience as an entrepreneur, with all the successes, failures, and course corrections that come with it. This experience allows me to share real-life examples, but also to stay attuned to what’s happening within the group and to make the necessary adjustments to ensure the session remains valuable.
My intercultural experiences also greatly influence my facilitation style. I have worked in five different languages and in a wide variety of professional settings. This helps me adapt to diverse audiences and quickly identify what’s going on within a group.
My background in sales also greatly informs my practice. It taught me just how much active listening, the quality of the relationship, and the ability to understand others can make all the difference. I bring that same level of attention to every session.
When people don't rush to leave, and when they do, they want to stay connected and keep the conversation going. That's the signal something landed.
Since becoming a dad, I've started drawing on parenting stories. It might sound unexpected, but the parallels with leadership, collaboration, and negotiation are remarkable. And many participants, especially those who are parents themselves, connect with it immediately. It's a way of making complex dynamics feel very human and very real.
"Love, and Do What You Want" by Roberto Benigni
Guillem Daniel has built his career at the intersection of language, communication, and human collaboration, across Finance, Marketing, and Sales roles in industries ranging from Food & Nutrition to Culture, Education, and Technology. Co-founder of Verbalima, a consultancy focused on transforming how teams collaborate, he now works as a trainer and facilitator, helping leadership teams, managers, and cross-functional groups navigate transformation, build feedback cultures, and work better together.
My career has always been driven by two things: a fascination with language, and a desire to create spaces where people can genuinely connect and think together.
I've applied that across very different roles and industries, which gave me a broad view of how organizations work and how people make decisions together. What ties it all together is communication: how it shapes trust, collaboration, and the ability to move through change.
Two experiences stand out as particularly formative. The first was leading multilingual, cross-cultural teams, constantly switching contexts and languages. That taught me how to read a room, adapt quickly, and build trust across very different cultural codes.
The second was co-founding Verbalima. Building something from scratch is a different kind of school: it demands resilience, strategic clarity, and the ability to pivot when reality doesn't match the plan. My sales experience across culture, software, and training industries added another layer: seeing great professionals in action taught me that sales is a sum of skills built on practice and empathy, not just persuasion. All of this now directly informs how I work with leaders facing transformation and uncertainty.
I primarily work on cultural and systemic transformation projects, focusing on three key areas: collaboration, feedback, and storytelling.
I support executive teams undergoing transformation, managers looking to improve their facilitation and feedback practices, and cross-functional teams seeking to work more effectively together. I work in a variety of formats, ranging from strategic workshops to leadership programs and team seminars.
In terms of audiences, I collaborate with leadership teams navigating change, managers developing their facilitation and feedback skills, and cross-functional teams building stronger collaboration habits. Formats range from strategic workshops to leadership development programs and team offsites, designed for impact, not just content delivery.
What drew me to NUMA was the combination of business groundedness and methodological rigor. NUMA starts from real business needs and constantly adapts its approach to fit the client's reality, bringing live cases into dynamic conversations anchored in solid theory. That resonates with how I work.
As NUMA grows in Spain, I also saw a natural opportunity to contribute my experience in this market and build something together.
For me, facilitation isn’t about conveying information, but about fostering a genuine conversation. My role is to create an environment where participants feel comfortable, feel empowered to speak up, and learn from one another. That’s often where real progress happens.
To do this, I draw heavily on my experience as an entrepreneur, with all the successes, failures, and course corrections that come with it. This experience allows me to share real-life examples, but also to stay attuned to what’s happening within the group and to make the necessary adjustments to ensure the session remains valuable.
My intercultural experiences also greatly influence my facilitation style. I have worked in five different languages and in a wide variety of professional settings. This helps me adapt to diverse audiences and quickly identify what’s going on within a group.
My background in sales also greatly informs my practice. It taught me just how much active listening, the quality of the relationship, and the ability to understand others can make all the difference. I bring that same level of attention to every session.
When people don't rush to leave, and when they do, they want to stay connected and keep the conversation going. That's the signal something landed.
Since becoming a dad, I've started drawing on parenting stories. It might sound unexpected, but the parallels with leadership, collaboration, and negotiation are remarkable. And many participants, especially those who are parents themselves, connect with it immediately. It's a way of making complex dynamics feel very human and very real.
"Love, and Do What You Want" by Roberto Benigni
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