Learning objectives :
- Quickly improve your personal branding to attract the right people and the right information
- Expand your internal and external networks in a targeted and differentiated manner
- Create a networking routine that really pays off at key moments
Course :
Part 1: Inbound Marketing - Attracting the Right People
A professional network isn’t built solely by reaching out to others; it’s also built by making your profile and posts visible and consistent enough to attract the right people. Participants define their communication goals and refine their online presence on professional networks.
Case Study : Formulate your communication goals in pairs, improve your online presence, and receive feedback from peers to refine your positioning before publishing it.
Session 2: Outbound Marketing - Building and Nurturing a Valuable Network
Knowing how to attract people is great. But knowing how to reach out to the right people at the right time, with the right message—that’s how you build a truly useful network. Participants learn how to prepare for their initial contacts and structure their networking efforts over the long term.
Case Study : Define your networking goals, identify contacts to reach out to or reconnect with (profile, tailored message), and develop concrete actions to regularly nurture your network in line with your professional goals.
When you leave this workshop, you'll know...
- Improve your personal branding to attract the right people and the right information
- Expand your internal and external networks in a targeted and differentiated manner
- Create a network routine that really works for you when it matters most
And it'll come in handy for...
- Preparing for a new position, a change in role, or a career decision
- Engage the right people at the right moments in your professional life
- Building a credible and consistent professional presence on social media
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