Learning objectives :

• Understand the structure and logic of the Business Model Canvas to analyze any business model
• Use the BMC to analyze a project or a company by identifying key building blocks and their interdependencies
• Challenge an existing business model to assess its strengths and weaknesses
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Course :

Session 1: Discovering the Business Model Canvas
How does a business operate? How does it create value, for whom, and how does it monetize it? The Business Model Canvas answers these questions on a single page. This session introduces the tool’s nine components and the relationships between them, so that participants can read and interpret any business model.

Case Study : Read and interpret a well-known business model represented on the BMC, identify the interdependencies between the blocks, and understand what makes this model coherent and defensible.

Session 2: Using the BMC to Analyze a Project or Idea
Knowing how to read a BMC is one thing. Knowing how to fill it out based on an idea or a project is where the tool really comes into its own. Participants focus on the five most critical blocks to test the viability of a new model before committing to it.

Case Study : Apply the BMC to a specific project or idea by focusing on these five blocks, test the model’s consistency and robustness, and identify the key assumptions that still need to be validated.

Session 3: Analyzing and Challenging Business Cases from Well-Known Companies
The final session encourages participants to go beyond mere description: to analyze, compare, and challenge the business models of real companies in order to develop a critical perspective on what makes a business model strong or vulnerable.

Case Study : Analyze several well-known companies using the BMC, compare their models, practice challenging each one’s assumptions, and identify what makes a business model sustainable over the long term.