Learning objectives :

• Identify the features that will add the most value in the initial version of a product or service
• Create a low-cost version to gauge customer interest before investing further
• Validate a strategy on a small scale using a structured testing approach
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Course :

Session 1: Key Steps in the MVP Approach
A common mistake is trying to do everything before showing anything. The MVP approach flips this logic: test first, invest later. Participants learn how to structure this process using the MVP Canvas, to move from an idea to a concrete test plan.

Example of a tool : The MVP Canvas (Problem to solve: What problem are we trying to address, and for whom? / Value proposition: What is the main benefit users expect to gain? / Essential features: What is the minimum list of features needed to test the hypothesis? / Success criteria: How will we know if the MVP has succeeded? / Test plan: How and with whom should it be deployed at low cost? / Required resources: Human, financial, and time resources needed for this first version).

Case Study : Discover the key steps of the MVP approach through a concrete example, understand the logic behind each section of the canvas, and identify common mistakes that turn an MVP into a "full-scale" project in disguise.

Step 2: Identify Priority Features
Deciding what to include in V1 is the most difficult decision in the MVP process. This step guides participants in making the right trade-offs: distinguishing between what is essential for testing the hypothesis and what can wait for future versions.

Example of a tool : Prioritizing MVP features (distinguishing between "must-have" features that form the core of the test and "nice-to-have" features to be developed later, by evaluating the expected customer impact and the required development effort for each, to retain only what is strictly necessary for validating the hypothesis).

Case Study Example : Using a real-world scenario, review a list of potential features, collectively decide which ones should be included in the first release and which ones should be excluded, and justify each decision in terms of customer value and development cost.

Session 3: Creating Your MVP Canvas
The final session is the most hands-on: participants work in small groups to create a complete MVP Canvas for a real-world project and leave with an actionable testing plan.

Example of a tool : Collaborative creation of an MVP Canvas (in small groups, fill in each section of the canvas for a real project or a provided case study, and verify the consistency between the identified problem, the selected features, the success criteria, and the test plan to ensure that the proposed MVP is truly minimal and testable).

Case Study Example : In small groups, build a complete MVP Canvas for a real-world project, present it to the other groups, and receive feedback on the soundness of the assumptions, the relevance of the selected features, and the feasibility of the test plan.