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A former manager and sales director in the digital sector, Cécilia Sonnet spent ten years at Webedia leading teams and high-stakes projects, first in France and then in Spain, with a strong focus on B2B sales in the beauty and retail industries. As a trainer since 2021, she now draws on her hands-on experience to support the managers she coaches. Using an approach that combines Nonviolent Communication and body awareness, Cécilia helps managers gain clarity, precision, and better interpersonal skills, enabling them to perform their roles with greater confidence and impact.
From 2010 to 2020, I worked at Webedia, a digital agency specializing in content creation. As Client Director for France (2014–2017), I managed strategic accounts in the beauty and retail sectors, handling contract renewals, RFP processes, and the development of new partnerships. I then took over as head of a Business Unit in Spain (2017–2020), where I managed a team of seven people, acquired new clients, and structured the commercial offering for the Spanish market (positioning, pricing, and adaptation of the group’s SaaS tools).
Since 2021, I have been running my own consulting and training business. Today, I support managers and teams undergoing transformation in environments where performance is a top priority. I help them develop clear and effective communication—a key tool for engaging, aligning, and sustaining performance in demanding and agile environments.
I focus primarily on managerial responsibility and the manager’s approach, with a clear goal: to strengthen team engagement and retention. I address highly practical topics such as motivational strategies, assertive communication, Nonviolent Communication (NVC), conflict prevention and management, intergenerational management, and the art of giving and receiving feedback.
I primarily work with front-line managers, members of the executive committee, and their teams. I’m often called upon to address very practical issues: managing time and energy, getting teams on board, setting professional and personal boundaries, facilitating change, and communicating messages that resonate and drive action.
I love the very practical and realistic approach of the training programs offered by NUMA. The day-to-day reality of a manager’s job is, by definition, complex and ever-changing. Here, there’s no preachy tone, complex theories, or generic advice. Each workshop is designed to make managers’ lives easier with concrete tips and actionable tools that have been tested and approved! These are the training programs I wish I’d had when I was a manager!
For each workshop, I like to reflect on my time as a manager, back when I hadn’t yet received much management training and had few opportunities to step back and evaluate my approach and practices.
I remember the challenges I faced, the realities of my daily life, but also the emotions I went through—the rewarding moments and the times when I doubted my ability to be a good manager. My experience in international sales and management directly informs my workshops: participants can tell that I’m talking about situations I’ve actually experienced, not just theoretical scenarios.
It’s a valuable resource I use to kick off workshops and encourage participants to speak up. The saying “no one is born a manager” really rings true. It’s reassuring; it makes you feel less alone with your questions, and ultimately, these are the moments that are most valuable for fostering sharing and meaningful exchanges among participants.
As a coach, I truly feel like a partner when I lead workshops. I enjoy working alongside managers as they tackle their challenges, building on their current practices to help them take one step—then two—toward their goals. I feel completely fulfilled when I see that everyone leaves with a new insight, a tool, or a different approach to their role as a manager. And with a smile!
My approach is first and foremost focused on the participants’ needs, which requires significant groundwork: I take the time to identify and analyze those needs—a habit that stems directly from my experience as Client Director at Webedia, where I developed tailored business proposals to address each prospect’s specific challenges. This allows me to design support programs that are truly tailored to the context.
I also explore managerial responsibility through the lens of Nonviolent Communication (NVC), a framework that encourages us to reexamine our relationships with ourselves and others. This often requires changing our habits, beliefs, and ways of functioning, with a genuine commitment to leading by example.
Finally, I enjoy blending training with coaching: combining instruction, individual development, and moments of collective intelligence. I can also incorporate exercises to reconnect with the body and emotions, drawing on my experience as a certified yoga instructor (teaching about 40 students a week).
Reinventing Organizations by Frederic Laloux
A former manager and sales director in the digital sector, Cécilia Sonnet spent ten years at Webedia leading teams and high-stakes projects, first in France and then in Spain, with a strong focus on B2B sales in the beauty and retail industries. As a trainer since 2021, she now draws on her hands-on experience to support the managers she coaches. Using an approach that combines Nonviolent Communication and body awareness, Cécilia helps managers gain clarity, precision, and better interpersonal skills, enabling them to perform their roles with greater confidence and impact.
From 2010 to 2020, I worked at Webedia, a digital agency specializing in content creation. As Client Director for France (2014–2017), I managed strategic accounts in the beauty and retail sectors, handling contract renewals, RFP processes, and the development of new partnerships. I then took over as head of a Business Unit in Spain (2017–2020), where I managed a team of seven people, acquired new clients, and structured the commercial offering for the Spanish market (positioning, pricing, and adaptation of the group’s SaaS tools).
Since 2021, I have been running my own consulting and training business. Today, I support managers and teams undergoing transformation in environments where performance is a top priority. I help them develop clear and effective communication—a key tool for engaging, aligning, and sustaining performance in demanding and agile environments.
I focus primarily on managerial responsibility and the manager’s approach, with a clear goal: to strengthen team engagement and retention. I address highly practical topics such as motivational strategies, assertive communication, Nonviolent Communication (NVC), conflict prevention and management, intergenerational management, and the art of giving and receiving feedback.
I primarily work with front-line managers, members of the executive committee, and their teams. I’m often called upon to address very practical issues: managing time and energy, getting teams on board, setting professional and personal boundaries, facilitating change, and communicating messages that resonate and drive action.
I love the very practical and realistic approach of the training programs offered by NUMA. The day-to-day reality of a manager’s job is, by definition, complex and ever-changing. Here, there’s no preachy tone, complex theories, or generic advice. Each workshop is designed to make managers’ lives easier with concrete tips and actionable tools that have been tested and approved! These are the training programs I wish I’d had when I was a manager!
For each workshop, I like to reflect on my time as a manager, back when I hadn’t yet received much management training and had few opportunities to step back and evaluate my approach and practices.
I remember the challenges I faced, the realities of my daily life, but also the emotions I went through—the rewarding moments and the times when I doubted my ability to be a good manager. My experience in international sales and management directly informs my workshops: participants can tell that I’m talking about situations I’ve actually experienced, not just theoretical scenarios.
It’s a valuable resource I use to kick off workshops and encourage participants to speak up. The saying “no one is born a manager” really rings true. It’s reassuring; it makes you feel less alone with your questions, and ultimately, these are the moments that are most valuable for fostering sharing and meaningful exchanges among participants.
As a coach, I truly feel like a partner when I lead workshops. I enjoy working alongside managers as they tackle their challenges, building on their current practices to help them take one step—then two—toward their goals. I feel completely fulfilled when I see that everyone leaves with a new insight, a tool, or a different approach to their role as a manager. And with a smile!
My approach is first and foremost focused on the participants’ needs, which requires significant groundwork: I take the time to identify and analyze those needs—a habit that stems directly from my experience as Client Director at Webedia, where I developed tailored business proposals to address each prospect’s specific challenges. This allows me to design support programs that are truly tailored to the context.
I also explore managerial responsibility through the lens of Nonviolent Communication (NVC), a framework that encourages us to reexamine our relationships with ourselves and others. This often requires changing our habits, beliefs, and ways of functioning, with a genuine commitment to leading by example.
Finally, I enjoy blending training with coaching: combining instruction, individual development, and moments of collective intelligence. I can also incorporate exercises to reconnect with the body and emotions, drawing on my experience as a certified yoga instructor (teaching about 40 students a week).
Reinventing Organizations by Frederic Laloux
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