Meeting with Emilie Ribo

31/10/2025
Training
Interview
4min
Training
Interview
Link to form

Meeting with Emilie Ribo

Coach, trainer and facilitator, Émilie Ribo supports managers with energy, humor and conviction. After ten years in sales, she made a decisive shift towards coaching at the height of the COVID period. Today, she holds a state diploma in coaching (Paris 8), is certified in NLP and personality models (ComColors), and works as a coach, trainer and facilitator for companies such as Somfy, Total Energie and Givenchy. Her favorite subjects? Interpersonal communication, managerial posture and professional equality. 

Can you tell us more about your background? 

I spent almost ten years in sales, working in a wide variety of environments: large groups, start-ups, both internationally and in France. I held positions as an individual contributor, account manager (with cross-functional management) and then team manager. These demanding and sometimes difficult experiences have largely shaped my approach to management.

At two key moments in my career, I was lucky enough to be accompanied by a coach: firstly, in a tech start-up, where I was the only female sales representative and where coaching helped me to understand systemic dynamics and regain confidence; then during the COVID program, working for a major American group: this interlude helped me to clarify what really mattered to me.

It was this second coaching experience that made me want to retrain. So I took a university coaching course at Paris 8 for 18 months, while testing this new path. Very quickly, I knew I was in the right place: I felt legitimate, animated and aligned. It's now more than three years since I launched my own business, and I'm passionate about what I do.

What are your areas of expertise? 

I work a lot on leadership, assertiveness, the keys to communication and negotiation - my old stomping grounds as a sales rep. With NUMA, I work mainly with managerial populations, from young managers discovering the role to managers confronted with other posture challenges. I also run programs such as Femmes Leaders, a subject particularly close to my heart. In fact, I'm committed to gender equality issues and take part in conferences and workshops on gender equality. In particular, I've been trained in the Fresque du sexisme (sexism fresco), which I use in the workplace to tackle these issues in a fun, high-impact way.

How and why did you decide to work with NUMA? 

I heard about NUMA through a friend. I immediately fell in love with your approach: the company's mission, the quality of the content, the high standards and benevolence of the teams. And above all, the workshops are very well designed, and speak immediately to the participants. When you're a coach, it's a real pleasure.

How do you integrate your professional experience to engage participants? 

I share my failures a lot, especially at the beginning. This creates a space of trust, a climate where everyone can express themselves freely. Then, I also draw on my successes, but always with this idea in mind: a training course is not a time to show off your best side, it's a time to explore your doubts, experiment and progress. My experience in very different environments enables me to build bridges and make content concrete.

What's the key to successful training? 

A clear framework. This is essential, especially in intra-company settings where participants may have common issues at stake. Setting a framework distinct from the one they experience on a daily basis creates the conditions for more authentic and reassuring exchanges. 

Then there's the rhythm and dynamics: linking formats, bringing the collective to life, eliciting reactions. And then, of course, there's the substance: at NUMA, the cases are playful, so participants are immediately moved. Even on video, it works! And often, those who had doubts at the outset end up saying that they were taken in from start to finish.

Can you share with us a technique or method you use regularly in your training courses? 

I use humor a lot to create a bond and maintain a good dynamic. When I sense that energy is flagging, I don 't hesitate to ask offbeat questions, bounce off what's just happened, and "put my foot down" to reconnect everyone. 

Between two sessions, I often propose small challenges inspired by our previous exchanges: testing a good practice, experimenting with a tool, daring to change one's posture... This helps to create a bond, give rhythm to the course and maintain commitment over time.

Finally, I pay a lot of attention to group dynamics. I'm quick to identify each person's posture, and make sure that everyone finds their place. This helps create a balanced and inclusive atmosphere, conducive to everyone's commitment.

On Emilie's desk 

Coach, trainer and facilitator, Émilie Ribo supports managers with energy, humor and conviction. After ten years in sales, she made a decisive shift towards coaching at the height of the COVID period. Today, she holds a state diploma in coaching (Paris 8), is certified in NLP and personality models (ComColors), and works as a coach, trainer and facilitator for companies such as Somfy, Total Energie and Givenchy. Her favorite subjects? Interpersonal communication, managerial posture and professional equality. 

Can you tell us more about your background? 

I spent almost ten years in sales, working in a wide variety of environments: large groups, start-ups, both internationally and in France. I held positions as an individual contributor, account manager (with cross-functional management) and then team manager. These demanding and sometimes difficult experiences have largely shaped my approach to management.

At two key moments in my career, I was lucky enough to be accompanied by a coach: firstly, in a tech start-up, where I was the only female sales representative and where coaching helped me to understand systemic dynamics and regain confidence; then during the COVID program, working for a major American group: this interlude helped me to clarify what really mattered to me.

It was this second coaching experience that made me want to retrain. So I took a university coaching course at Paris 8 for 18 months, while testing this new path. Very quickly, I knew I was in the right place: I felt legitimate, animated and aligned. It's now more than three years since I launched my own business, and I'm passionate about what I do.

What are your areas of expertise? 

I work a lot on leadership, assertiveness, the keys to communication and negotiation - my old stomping grounds as a sales rep. With NUMA, I work mainly with managerial populations, from young managers discovering the role to managers confronted with other posture challenges. I also run programs such as Femmes Leaders, a subject particularly close to my heart. In fact, I'm committed to gender equality issues and take part in conferences and workshops on gender equality. In particular, I've been trained in the Fresque du sexisme (sexism fresco), which I use in the workplace to tackle these issues in a fun, high-impact way.

How and why did you decide to work with NUMA? 

I heard about NUMA through a friend. I immediately fell in love with your approach: the company's mission, the quality of the content, the high standards and benevolence of the teams. And above all, the workshops are very well designed, and speak immediately to the participants. When you're a coach, it's a real pleasure.

How do you integrate your professional experience to engage participants? 

I share my failures a lot, especially at the beginning. This creates a space of trust, a climate where everyone can express themselves freely. Then, I also draw on my successes, but always with this idea in mind: a training course is not a time to show off your best side, it's a time to explore your doubts, experiment and progress. My experience in very different environments enables me to build bridges and make content concrete.

What's the key to successful training? 

A clear framework. This is essential, especially in intra-company settings where participants may have common issues at stake. Setting a framework distinct from the one they experience on a daily basis creates the conditions for more authentic and reassuring exchanges. 

Then there's the rhythm and dynamics: linking formats, bringing the collective to life, eliciting reactions. And then, of course, there's the substance: at NUMA, the cases are playful, so participants are immediately moved. Even on video, it works! And often, those who had doubts at the outset end up saying that they were taken in from start to finish.

Can you share with us a technique or method you use regularly in your training courses? 

I use humor a lot to create a bond and maintain a good dynamic. When I sense that energy is flagging, I don 't hesitate to ask offbeat questions, bounce off what's just happened, and "put my foot down" to reconnect everyone. 

Between two sessions, I often propose small challenges inspired by our previous exchanges: testing a good practice, experimenting with a tool, daring to change one's posture... This helps to create a bond, give rhythm to the course and maintain commitment over time.

Finally, I pay a lot of attention to group dynamics. I'm quick to identify each person's posture, and make sure that everyone finds their place. This helps create a balanced and inclusive atmosphere, conducive to everyone's commitment.

On Emilie's desk 

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