Learning objectives :

• Mastering a variety of creative techniques to generate original and diverse ideas, going far beyond traditional brainstorming
• Knowing how to challenge and refine an idea by examining it from multiple perspectives
• Analyze a past or ongoing project to identify actionable insights

Course :

Session 1: Generating New Ideas
Brainstorming often results in the same ideas, from the same people, in the same order. Participants will learn three techniques that overcome these group biases and help increase both the quantity and diversity of the ideas generated.

Case Study : Apply one or more of these techniques to a specific challenge presented by the group to generate a far greater number of ideas than a traditional brainstorming session would have produced.

Session 2: Testing and Refining Ideas
Generating ideas is good. Having a good one is better. Participants learn to subject their ideas to rigorous questioning techniques to challenge, refine, or discard them before committing resources.

Case Study : Apply the three techniques to an idea from the previous section to identify its strengths, weaknesses, and areas for improvement before finalizing it.

Session 3: Analyzing an Idea or Project
Creativity also involves learning from what has already been done. Participants use two retrospective tools to analyze a current or past project and collectively decide what to keep, improve, or discard.

Case Study : Apply the Speedboat and DAKI methods to a real team project to generate a list of concrete actions resulting from the collective analysis.