Learning objectives :

• Distinguishing between what makes sense "in and of itself" and what makes sense "for oneself," in order to better understand one's true, deep-seated motivations
• Identify your core values and clearly articulate the impact you want to make in your professional life
• Identify concrete ways to articulate this "why" in your missions, projects, and commitments
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Course :

Session 1: Distinguishing Between What Makes Sense "In Itself" and What Makes Sense "For Oneself"
Not everyone is motivated by the same things, but we often confuse what is objectively important (in itself) with what deeply motivates us personally (for ourselves). This first step establishes the essential conceptual framework of the workshop: learning to make this distinction in order to identify one’s true sources of engagement.

Example of a tool : The "meaning in itself / meaning for oneself" framework (some tasks have objective value for the company or society without necessarily aligning with one’s deepest motivations; others, even if less visible, generate lasting commitment because they resonate with something fundamental within oneself) to distinguish between what motivates on the surface and what motivates at a deeper level.

Case Study : Review your current professional activities and categorize them based on whether they are meaningful “in and of themselves,” “for yourself,” or both, to identify where your true sources of energy and commitment lie.

Session 2: Identifying Your Core Purpose and Defining Your "Why"
Once this distinction has been established, participants explore their deepest motivations: What kind of impact do I want to have on those around me? What is my core purpose? This session combines individual reflection with partner discussions to challenge and refine their answers.

Example of a tool : Impact archetypes (builder, innovator, unifier, etc.) to identify the role you want to play and the mark you want to leave on the world + the “why” format using key verbs (identify the 5 main key verbs that define what drives you, to formulate a clear, understandable, and solid “why”).

Case Study Example : Write a first draft of your "why" using key verbs, then share it with a partner in buddy mode (listen without judging / challenge them on clarity and consistency / rephrase to help the other person refine their message).

Session 3: Exploring Ways to Express Your "Why"
Identifying your core motivations is a good start. Knowing how to put them into practice in your professional and personal life—that’s where the workshop becomes actionable. In small groups, participants explore realistic ways to live more in alignment with their "why."

Example of a tool : A map of avenues for expressing "why" (in the workplace: new assignments, innovative areas to explore, cross-functional projects; in personal life: community or cultural involvement, personal projects) to identify where and how to channel one’s deepest motivations into something tangible.

Case Study : In small groups, generate and evaluate concrete ideas for articulating your “why” in your current and future projects, drawing on the collective perspective to identify the most realistic and aligned options.