Digital Culture & Business

Warby Parker

What is direct-to consumer, how does it work and what does it show about new ways of producing and consuming?

CONTENT

BY THE END OF THE WORKSHOP, YOU WILL KNOW...

How does direct to consumer changes the rules of classic retail? What does it take to create a brand from scratch and to attract customers without having the power of brick&mortar shops?

YOU SHOULD DO IT BECAUSE...

Direct-to-consumer is the ideal solution for customers who prefer to invest in quality rather than logistics or brand image. However, the creation and management of such a brand is nonetheless complex. Direct-to-consumer implies growing without the traction provided by advertising and tangible sales spaces. Through the case of Warby Parker, we will analyse the value chain of direct-to-consumer brands and how they actually work.

The key takeaways

COACHS
THE WORKSHOP WILL BE ANIMATED BY ONE OF OUR BUSINESS EXPERTS
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