BY THE END OF THE WORKSHOP, YOU WILL KNOW...
How an historical player like Microsoft managed to reinvent itself to move from being a Tech giant to a Digital leader.
What's the role Company Culture plays in the transformation of a company.
YOU SHOULD DO IT BECAUSE...
There is a tendency to define technology as a success factor for digital companies.
The case of Microsoft shows the influence of culture on the company itself but also on its performance.
The key takeaways
Corporate culture outperforms strategy
Corporate culture is the best competitive advantage for a successful transition to scale.
Culture is no abstract concept but a set of values and behaviours that are reflected in every action of a company.
THE WORKSHOP WILL BE ANIMATED BY ONE OF OUR BUSINESS EXPERTS
Head of Product & Learning @ NUMA
Chief Marketing Officer @ NUMA