Product & Innovation
Understand your customers to find problems worth solving using Design Thinking.
BY THE END OF THE WORKSHOP, YOU WILL KNOW...
How to build empathy with your target customers to better understand their problems, their needs, their aspirations.
How to conduct customer interviews that help you learn what people actually want beyond what you already know.
YOU SHOULD DO IT BECAUSE...
Understanding customer problems and needs takes much more than asking "what do you want?". This workshop will teach you how to look at your customers and users with fresh eyes to understand what are the most important problems you can solve for them or what are their unadressed needs that you can turn into a business.
The key takeaways
You are not the user of your solution
When creating or improving a product the most fundamental questions you need to answer are: who is your customer, what's the problem you are solving for them ?
If nothing surprises you in an interview, you didn't ask the right questions.
THE WORKSHOP WILL BE ANIMATED BY ONE OF OUR BUSINESS EXPERTS